Masterdatamanagent for content

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Masterdatamanagent for content

On November 22, 2016, Posted by , in Update, With No Comments

Master datamanagement or MDM is used for several domains and brands use this for quite a long time. The brands inform through MDM the supply chain and the end customer what the product is. You will hardly see a coke bottle, with an orange juice label that contains carbonated water. This is all managed well by numbers like all SKU, BOM, Cat numbers that support the information chain. MDM is hardly used in the content industry. A pity because version control of content or assets is now part of Digital Asset managers, Workflows, DRP and ERP systems. very fragmented. Who will set the requirements for MDM domain for the content industry and help to standardize the publishers.

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